Not Keeping it Weird

Dear “ The Charlies” (Charles Attal, Charlie Jones and Charlie Walker),

Everyone remembers their first time. It was 2006 and I was only a junior in high school. No, not my first time for that…it was my first music festival experience at Austin City Limits.

While it’s well documented that I’m mostly over the traditional mega-festival experience, I will say that ACL will always have a special place in my heart and I did make it down for the first Friday this year. I had to see my favorite hip-hop group of all time, Outkast, and the performance did not disappoint.

Tonight wraps up the second weekend of the Festival for yet another year. Was this year bittersweet for ya’ll as a buy-out from LiveNation looms of your heads?

The news comes as a bit of a disappointment to me, and here’s why. C3 Presents is (was?) an independent Austin company that rose up to become the third largest concert promoter in the country. That’s something to be really proud of;  something for the city to be proud of. A buy-out from LiveNation takes that away from Austin. That’s not keeping it “weird”. That’s moving up and out (a microcosm for what’s happening to Austin in general).

I’m always skeptical when the second largest company in an industry buys the third largest. How does this keep happening in our economy today? I don’t buy the notion that it makes for a better product or that it enables you to bring the experience to more people. It makes for less competition and a watered down experience. To that point, I do feel that the festival market is already over-saturated so maybe it’s a good time to sell.

Regardless of this news, I’m proud that ACL is one of the nation’s powerhouse festivals right here in Texas.

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