Save Me

Dear Ben Baldanza,
As I write this letter, I am sitting on the runway at LAX after a quick trip to Los Angeles. My flight should have landedin Dallas almost two hours ago and the mood is tense on this plane. They just turned on the A/C – a luxury I’m surprised we’re being afforded – to cool off the rising tempers.

Wait, now we’re back at the gate and apparently we aren’t going anywhere tonight. “Abnormal smell and sound in the rear of the aircraft.” I smelled it way back in seat 26D but assumed it was just the by-product of some substandard cleaning product in the restroom. A 12 hour delay awaits us all which for me means more time with my girl friend who I came to visit (silver linings).

I’d heard Spirit Airlines horror stories of 12, 18, even 24 hour delays on social media but had had no issue after two recent trips. When I bought this $125 roundtrip ticket I felt like I was almost stealing something. It knew it was a gamble and this time I came up snake eyes. The wager was time and potentially my job, we’ll see how much I lost.

Considering it all, I can’t say I won’t fly Spirit again. I have a long distance relationship to maintain and price is my number 1 concern right now. In fact I think I want to buy some stock in Spirit. Ya’ll have keyed into a market segment that other American airlines won’t acknowledge (or are afraid to) and are making money in a volatile industry.

All signs point to a society deeply divided by economic standing. These traditional airlines aim to provide a middle-of-the-road experience to a middle class customer. Truth is that they aren’t far from the bottom themselves. As the middle class disappears it’s time for brands to choose which side of the divide they will serve.

Spirit Airlines is a proud, unapologetic bottom-feeder which I respect in some perverse way. At least you’re self-aware which is more than I can say about most companies.

Until my next ultra bargain flight, GET ME THE FUCK OFF THIS RUNWAY.


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